What is Silhouette?
Silhouette provides users with a meaningful way to connect with likeminded people, in order to form communities. This ‘anti-social media network’ allows users to post pictures, send messages and share content with friends and family, however, the only rule is that they cannot upload pictures of themselves. It functions as a healthier alternative.
This ‘anti-social media network’ allows users to:
post pictures
send messages
share content with friends and family
One rule... they cannot upload pictures of themselves
Functions as a healthier alternative to more traditional social media
Role: Designer
Team: 6
Duration: October- December 2022
Goal
The goal is not to reduce everyday people’s time with social media, but redefine and create a healthier relationship with it. Whatever it is, the way you tell your story online can make all the difference. Enabling you to create and share content that doesn’t focus on physical appearance.
SWOT
Weakness:
Peoples need to share their lives with the world on traditional platforms
Growing a user base from scratch
Standard initial feature
Patrolling negativity is tedious and expensive
Strengths:
Bring like-minded individuals together
Avoid negative perceptions
Provide unique profile avatars
Positivity and unique concept
Threats:
Larger platforms will try to acquire us
Bad actors on the platform violating rules and disrupting people safety
Cybersecurity threats
Competitors have huge followings
Opportunities:
Growing interest in the proposal
Building a brand based on sharing hearts and minds rather than bodies
Reduce negativity and encourage connection on mind and spirit
Sponsorship from wellness brands
Persona
Our demographics focus on college students both undergraduate and graduate students alike. This app is dedicated in creating a safe and healthy connection amongst students, without the presence or need to show a persons appearance.
Wireframes
What Our Testers Said
“I love the goal of creating a healthier relationship with social media as this is something very relevant to my peers and I.”
“I would recommend enabling users to create their own communities. This would allow users to have a more customized experience with the app.”