Humanity Health Background

Humanity Health is dedicated to revolutionizing the process of career acceleration and talent sourcing specifically for underrepresented leaders within the healthcare and life sciences sectors. Utilizing cutting-edge technology alongside a bespoke service model, Humanity Health actively facilitates career advancement opportunities and strategic introductions for women and individuals from diverse ethnic backgrounds. Additionally, the organization collaborates closely with its network of employer partners to streamline the identification, interaction, and recruitment of high-potential diverse talent within the healthcare industry, thereby contributing to more inclusive and equitable placement results.

Challenge

Humanity Health's current onboarding design has become antiquated and cumbersome, posing challenges for both new and existing members. This outdated system has deterred new users from downloading the app and engaging further. To address this issue, a fresh onboarding design that prioritizes simplicity, ease of use, and user-friendliness is crucial for enhancing the overall user experience and driving engagement.

Research Focus

In order to gain a comprehensive understanding of Humanity Health's targeted demographic, I meticulously examined and assessed four distinct onboarding designs. This investigation led me to identify common key concepts that align with Humanity's specific criteria. Moreover, I gathered and meticulously analyzed 14 survey responses through Google Surveys. These responses were provided by individuals aged between 30 and 55 years old, representing a diverse range of ethnic backgrounds. Delving deeper into this research, I scrutinized the strategies employed by Humanity Health's primary competitors. Through this analysis, I pinpointed a recurring design approach that facilitates users in navigating the onboarding process seamlessly, thereby ensuring it remains engaging rather than overwhelming. As an advocate for enhancing user experience, I recommend implementing a streamlined signup process with minimal steps. This approach would allow users the option to integrate additional details gradually during the onboarding experience. The focus should be on simplifying the onboarding journey both prior to and post sign-up. This strategy would guide users through the app's functionalities while clearly communicating its purpose and the benefits users can anticipate from utilizing the service.

Design & Test

Each team member contributed their unique perspective on how the onboarding process flow should unfold, starting from the initial email invitation to the final step of setting up a new account within the app. Leveraging Miro for collaboration, we collectively refined the process to an unofficial version. I was responsible for presenting this revised flow to Humanity Health's Supervisor, incorporating their valuable feedback received via email. Following thorough discussions, we began by sketching basic wireframes in Balsamiq and then progressed to creating a low-fidelity version using Figma. The outcome culminated in a key team member sending out an invitation to the latest addition, guiding them to download the onboarding app from the app store. Upon installation, new members are greeted with an overview of Humanity Health's mission and prompted with initial queries such as their name, date of birth, and other pertinent details. This initiates a series of icebreaker questions intended to foster a sense of camaraderie among team members.

Moving forward in the research process, we took the next step by creating low-fidelity wireframes in Figma. These wireframes were deliberately designed without any colors or interactions to facilitate quick iterations. We then conducted our first round of exploratory testing with select users to identify primary issues and make iterative improvements in our final prototype. Following constructive feedback from the client, we transformed our Balsamiq wireframes into a low-fidelity interactive prototype within Figma, keeping the design grayscale and employing simple graphics without color. We incorporated the HH logo as the sole high-fidelity visual element for branding consistency. The transition to a Figma prototype streamlined the testing phase and facilitated future conversions into higher-fidelity prototypes. Additionally, we introduced enhancements to the Figma low-fidelity prototype, including the integration of onboarding wizard screens and Job Expertise form fields.

Usability Testing

Focused on the 3 onboarding stages

• 3 testers

• Quick and agile testing approach

• Qualitative

• Tested low-fidelity prototype

• Test started with Desktop email invite

Test Result Summary

At the conclusion of each testing session, I observed that all three testers appeared perplexed by the contents of the initial wireframe presented to them. Consequently, the users exhibited reluctance in utilizing the QR code provided in the invitation email. Moreover, they displayed heightened wariness towards divulging their personal data due to uncertainty regarding its intended purpose. The credibility of the invitation email emerged as a prominent issue for the testers, despite being provided with an introductory dialogue at the onset of the test. Additional concerns expressed by the testers encompassed topics such as UI design principles, the layout of the process bar, and the positioning of UX content.

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